no, it does not.(1)
resources:
--https://link.springer.com/article/10.1007/s11199-020-01190-6
https://doi.org/10.1007/s11199-020-01190-6
gramazio, s., cadinu, m., guizzo, f. et al. does sex really sell? paradoxical effects of sexualization in advertising on product attractiveness and purchase ıntentions. sex roles 84, 701–719 (2021).
--https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7890690/
10.1177/0031512521990352
lawrence h, furnham a, mcclelland a. sex does not sell: effects of sexual advertising parameters on women viewers' ımplicit and explicit recall of ads and brands. percept mot skills. 2021 apr;128(2):692-713. doi: 10.1177/0031512521990352. epub 2021 jan 28. pmıd: 33509051; pmcıd: pmc7890690.
--wirtz, john & sparks, johnny & zimbres, thais. (2017). the effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review. ınternational journal of advertising. 37. 1-31. 10.1080/02650487.2017.1334996.
--kristin stewart, vassilis dalakas & danielle eells (2022) does sex sell? examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase, journal of marketing communications, doı: 10.1080/13527266.2022.2072367
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